You explain the business differently every time.
Investors hear one story, customers another, new hires a third. Each version is a little bit true.
Brand strategy for founder-led businesses
Say what you do in one sentence. Then build everything on it.
The Positioning Sprint is ten working days that turn what's in your head into a clear position, a message hierarchy and a visual direction your designers can actually use.
- A$6,800 fixed fee
- 10 working days
- 2 sprints a month
For home cooks who want to ferment without fear, Saltbush is the starter-kit brand that gets you to your first good jar in a week, because every kit is tested by people who've never fermented before.
- Who named so narrowly it rules people out
- Category one a customer would type into search
- Proof something a competitor can't copy by Friday
Sound familiar?
Your site brings in the wrong enquiries.
People get in touch who can't afford you or need something you don't do. The right ones don't get in touch at all.
Design feedback turns into taste arguments.
Without a position to test against, "I just don't like it" is as valid as any other comment.
How it works
Ten days, four stages, no mystery.
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Days 1–2
Listen
Two founder interviews, five customer calls and a read of everything you've already written about yourself.
You get: an interview summary in your customers' own words
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Days 3–5
Position
We draft three competing positions, pressure-test them with you and pick one on day five.
You get: a one-sentence position and the reasoning behind it
-
Days 6–8
Express
The position becomes a message hierarchy, a voice guide and a visual direction board.
You get: headline, proof points and tone for every channel
-
Days 9–10
Hand over
A working session with your designer or agency, then a written brief they can build from on Monday.
You get: a 20-page brand brief and a recorded walkthrough
Two sprints a month, booked in order of fit calls.
Check availabilityIs this for you?
A good fit if you
- run a business with real customers and 2–50 people
- are about to rebuild your website, raise money or launch a new offer
- can give us four hours across the ten days
Not the right fit if you
- need a logo by next week
- haven't sold anything yet. Talk to customers first, then call us
- want a 100-page brand bible
Pricing
One sprint. One price.
We publish the price so the call can be about whether we're right for each other.
A$6,800 + GST
- Founder interviews and five customer calls
- Positioning statement and rationale
- Message hierarchy and voice guide
- Visual direction board
- Designer handover session and written brief
Half up front, half on handover. If day five doesn't give you a position you believe in, stop there and pay only the first half.
Book a fit callQuestions we usually get
Do you design the logo and website too?
No. We give your designer a brief sharp enough that they don't need us. If you don't have a designer, we'll introduce you to two we trust.
How much of my time does it take?
About four hours across the ten days: two interviews, the day-five decision and the handover session.
Can my co-founder or team join?
Yes. Up to three people in the interviews and the day-five session. Beyond that, decisions get slow.
Do you work remotely?
Everything happens on video calls and in a shared document, so it doesn't matter where you are.
What happens after the sprint?
Most clients take the brief straight into a website or packaging project. A 30-day check-in call is included.
Book a 20-minute fit call.
Tell us a little about the business. We'll reply within one working day with two times, or with an honest "we're not the right people".
- 20 min on video
- No pitch deck
- 1 day to reply
Thanks, that's in.
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This is a demo, so nothing was sent.